What is the Definition of ADR - Average Daily Rate?

ADR - Average Daily Rate

Noun

Definition: A hotel rate used to evaluate the average daily rate of a hotel inclusive of vacancy and seasonality; the average rate charged by a hotel for one (1) room for one (1) day; arrived at by dividing the total room revenue by the actual rooms occupied. A measurement used to guage the financial competitiveness of the market for similar properties, facilities and/or guest rooms.

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